Our Story

We’re Toques From The Heart 

We believe that no one should have to endure the cold Canadian winter without a toque. That’s why we perfected it. Crafted it to fit and feel great so you can take on winter more comfortably. And for every toque you buy for yourself, we give a toque to a Canadian experiencing homelessness, because everyone deserves to stay warm.



Our Beginning

Toques from the Heart was founded in 2019 by Casey, Matt, and Matthew, three McMaster University Students in Hamilton, Ontario. The three became friends and unified in a common vision to start a business with a meaningful and positive impact.



After seeing first hand the problem of homelessness in their communities, and the difficulties that they face during the cold Canadian winters, Toques From The Heart set out on a mission to support Canadians experiencing homelessness, one toque at a time.

2019 - 2020

Hockey Sock Repurposing

Starting from scratch, we had to find a simple way to get and give warm clothing. It turns out Matthew’s mom used to repurpose his hockey socks into toques for him as a kid. Once we saw how warm and durable the toques were, we immediately jumped on this concept and began collecting hockey socks.

2019 - Now

Our Community

Our community is the heart of our story. The support we’ve received has been the reason we can continue to grow and help more people in need.

Oct 2020 - Mar 2021

2,500 Toques Given

Winter of 2020/2021 we gave 2,500 toques to Canadians experiencing homelessness, all thanks to your support. We partnered with 15 amazing organizations across Ontario to help distribute these toques.


Giving Canada Wide

To help us give Canada wide we partnered with 25 giving partners across the country. Working with organizations that know their communities the best, we can be assured that the toques will be going to the people who need it most, when they need it most.


The Perfect Toque

We became obsessed with creating the perfect toque. So we consulted some of the best toque experts here in Canada. They helped us create toques specifically designed to withstand the cold Canadian winters that fit and feel great on your head. In the end, we perfected both the toques we sell, and the toques we give, so we can all stay warm together.


Designed to Give

As we grow, so does our giving in many ways. While we still repurpose the hockey socks that we collect into toques we also needed more toques to give. So we also created toques specifically designed to meet the needs of those in need to help us give quality toques fast.


Hockey Sock Scarves

We began to repurpose hockey socks into scarves. This is our unique and sustainable way of giving more warm and durable items.


Our Goal

We are dedicated to reaching our goal of giving 35,000 toques - which is the number of Canadians that experience homelessness on any given night.