Our Story

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Est. 2019

The Beginning

We first began with our unique hockey sock toques. Yes, that's right... We collected thousands of hockey socks from the hockey community which we repurposed into toques, by hand, and delivered to those experiencing homelessness in the GTA.

35,000

Our inspiration came from one statistic that stuck with us. Over 35,000 Canadians experience homelessness on any given night. Knowing how cold our winters got, we could not imagine what it would feel like to go through them without proper winter essentials, so we got to work…

Buy a Toque, Give a Toque

Our buy a toque, give a toque mission began with the idea that warmth should be a shared privilege. For every toque you purchase, we donate one to someone in need, ensuring comfort and dignity for all.

We Perfected The Toque

We wanted to craft toques that you would fall in love with - so that’s what we did. We now offer an array of styles and colours so that you can look good and feel good while making a difference.

Stay Warm Together

While partnering with over 75 giving organizations across the country, we've seen the incredible impact that a single piece of warm clothing can make. Join us on our mission to stay warm, together.