We’re Toques From The Heart
We believe that nobody should have to experience the cold Canadian winter without a toque. That’s why we perfected it. Crafted to fit and feel great on your head so you can take on winter more comfortably. And for every toque you buy for yourself, we give a toque to a Canadian experiencing homelessness, because everyone deserves to stay warm.
Toques from the Heart was founded in 2019 by three students, Casey, Matt, and Matthew while attending McMaster University in Hamilton, Ontario. The three became friends and unified in a common vision to start a business with a meaningful and positive impact.
After seeing first hand the problem of homelessness in their communities, and the difficulties people face during the cold Canadian winters, Toques From The Heart set out on a mission to support Canadians experiencing homelessness, one toque at a time.
2019 - 2020
Hockey Sock Repurposing
Starting from scratch, we had to find a simple way to get and give warm clothing. It turns out Matthew’s mom used to repurpose his hockey socks into toques for him as a kid. Once we saw how warm and durable the toques were, we immediately jumped on this concept and began collecting hockey socks.
2019 - Now
Our community is the heart of our story. The support we’ve received has been the reason we can continue to grow and help more people in need.
Oct 2020 - Mar 2021
2,500 Toques Given
Winter of 2020/2021 we gave 2,500 toques to Canadians experiencing homelessness, all thanks to your support. We partnered with 15 amazing organizations across Ontario to help distribute these toques.
Giving Canada Wide
To help us give Canada wide we partnered with 25 giving partners across the country. Working with organizations that know their communities the best, we can be assured that the toques will be going to the people who need it most, when they need it most.
The Perfect Toque
We became obsessed with creating the perfect toque. So we consulted some of the best toque experts here in Canada. They helped us create toques specifically designed to withstand the cold Canadian winters that fit and feel great on your head. In the end, we perfected both the toques we sell, and the toques we give, so we can all stay warm together.
Designed to Give
As we grow, so does our giving in many ways. We created toques specifically designed to meet the needs of those in need. Now we repurpose the hockey socks that we collect into scarves, allowing us to give more warm and durable items, while still incorporating sustainability.
We are dedicated to reaching our goal of giving 35,000 toques - which is the number of Canadians that experience homelessness on any given night.