Toques From The Heart was founded while in summer school at McMaster University in Hamilton, Ontario by two friends and commerce students, Matthew and Casey. They both wanted to start a business with a meaningful and positive social impact. Beginning with a simple idea of collecting knit hockey socks and repurposing them into toques, Toques From The Heart set out on a mission to support homeless Canadians, one toque at a time.
Read below to see how this simple idea has evolved into creating and selling high-quality "hockey sock style" toques from brand new material, while also continuing to sustainably repurpose hockey socks into toques to give, allowing for an even greater capacity to help the homeless.
Our Impact and Support in 2020
November 15, 2019
Official launch of TFTH
We began reaching out to friends, family, and the hockey community for hockey sock donations. We drove all around the GTHA and collected over 300 hockey socks in our first month!
December 6, 2019
Selling our first toques
We received a kind donation of 500 new hockey socks from Athletic Knit. With these socks, we began repurposing them into toques and selling them to help us grow our operations and repurpose more toques for the homeless.
December 25, 2019
First toque delivery to the homeless
On Christmas day, we hand delivered our first 50 toques to the homeless in the GTHA. Seeing all the heartwarming smiles of gratitude, we knew at this moment that we could truly make a difference in the lives of Canadians experiencing homelessness.
January 11, 2020
Giving toques to non-pofits
We began giving many of our toques to non-profit organizations who make gift packages for the homeless. Our first batch of 50 toques went to Spread The Love TO.
January 21, 2020
Making toques with senior citizens
We held toque making sessions at Highgate Residents and Chartwell Residents in Ancaster, ON. All the toques that the residents made were given to the homeless in their community.
February 6, 2020
Matt Carter joins Toques From The Heart
We added our third team member and fellow McMaster commerce student, Matt Carter (VP & CFO), who has been an amazing addition to our team.
March 8, 2020
Selling toques at hockey tournaments
We attended LUG hockey’s first playoff game of the season where we sold toques, collected socks, and spread the word about our cause. After selling toques directly to hockey players, we decided to create a special line of NHL hockey team toques, as well as the option to reach out to us directly for custom team toques.
March 15, 2020
In our first four months, together we gave away 500 toques to Canadians experiencing homelessness. We also collected 1200 hockey socks, many of which were repurposed into the toques we give.
Our toques that we sell have been completely redesigned with improved quality and looks. They are double-layered for added warmth and comfort and they are now softer, stretchier, and more durable than ever. We sell both plain toques and NHL team toques. You wouldn't guess our new toques would be made out of hockey sock material unless we told you.
We fully restructured our operations and are now able to make a larger social impact with the capacity to give toques Canada wide. Read our news article for more information:
December 11, 2020
1000 Toques Donated
Through the tremendous amount of support we have received, we are proud to say that we have given away 1000 toques to Canadians experiencing homelessness.
December 25, 2020
WE REACHED OUR GIVING GOAL
We gave 500 toques to our friends at Spread the Love Toronto! They partnered with We Care GTA to distribute our toques along with 500 meals to the homeless on Christmas day! This donation made us reach our goal of giving away 1500 toques this year! Although, we are not stopping here...