It’s no secret that the pandemic has hurt a lot of businesses but it’s had the largest impact on small businesses. With many forced to close their doors for good, it’s time to consider how we can support local businesses.
Why Support Local Businesses?
Although some industries have been hit harder than others, most small businesses are struggling at the moment. Since many jobs have been lost during the pandemic, people are buying less. With this being the case, it’s becoming more and more challenging for local businesses to stay open.
Local businesses are incredibly important for the community, often providing products or services that really make a difference. Here are three things you can be doing to show businesses in your area that you care!
1. Use Social Media
If you’re not able to support local businesses by purchasing from them, you can always make your way over to social media. You’d be surprised by how simply sharing their products, services or message behind the brand can help them reach new customers! Don’t be afraid to tag them on an Instagram photo, story or reel or spread the word on TikTok. You never know what might go viral and help the local business stay afloat.
2. Write Reviews
One of the best ways to support local businesses is by writing reviews for them! Whether it’s on their website, Google, Yelp, etc., a glowing review can make all the difference for a business. If you can share a photo or video of a product you’ve purchased from them in the past or of the ambiance of their store, that’s even better!
3. Give a Gift That Means Something
When it comes to getting gifts for friends or family over the holiday season, consider checking local businesses before you hop on Amazon. Not only will a gift from a local business show that more thought and consideration went into the gift but it will also help support a business that needs it!
If you’re not quite sure what to get them, gift cards are always a great option. That way, the receiver will get something they truly want.
Buy a Toque, Give a Toque
Of course, if you have the means to do so, purchasing a product or service for yourself is another great way to support local businesses. Toques From The Heart is a Toronto-based company that's focused on keeping Canadians warm over the winter. When you support our business, you give a toque to a Canadian experiencing homelessness.